The "Live Monfragüe" brand (Vive Monfragüe) promoted and managed by the Monfragüe Tourism Association (ATUMON) is aimed at the tourist, gastronomic and artisanal sectors in the Monfragüe Biosphere Reserve with the following objectives:
- Create a collective conscience about the importance of creating a regional brand.
- Promote awareness of the Monfragüe Biosphere Reserve region.
- Highlight the people, companies and institutions at the heart of this process.
- Add value to the region's products and services
- Attract tourism through online and offline promotions.
- Propose investments
- Collaborate in the economic, social and cultural development of the RBM
- Raise awareness of the advantages of business cooperation.
- Start the process of achieving ISO Standards.